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Anthony "Tony" Gonzales
This is the moniker Tony Gonzales has
earned in his successful revolution of the medium.
After earning a Bachelor’s Degree in Fine
Arts in 1982 at the University of Santo Tomas in Manila, his
path was set. Apprenticing with established Filipino artists in
painting and printmaking, he was lured to paper early on,
examining it from every perspective, and challenging himself to
adamantly question “What if?”
In 1991, helping his father Geoffrey S.
Gonzales establish a handmade paper mill they called GSG
Industries, he exalted in the free rein he now had in testing
the aesthetic sensibilities of a single sheet of paper.
Acting as Creative & Marketing Director, he
developed previously unfathomable concepts in paper-making
which gave birth to ingenious production techniques that soon
gave their company the
distinction of being one of the major leading sources for
handmade paper. This led the company to set up another paper
mill which, to date, uses innovations to create unique
machine-made paper by reconfiguring everything traditional paper
machines normally do.
From paper-making, Tony went into its
conversion when he set up his own firm, A Greeting Card Company,
which does exactly as its name suggests, that is, make greeting
cards. Tony’s highly curious card concepts arrested the
attention of a number of European investors who recognized this
exceptionally cunning upstart and tapped Tony to do commissioned
works for product design. In particular, he was sought,
together with select European paper artists to make a limited
edition calendar, singular in its consisting of different paper
collages. This extraordinary work has consistently been winning
in a prestigious calendar design competition in Stuttgart and
Tokyo, the latest of which was this year. He is now explicitly
recognized and hired by companies worldwide to design for them
as well as branding his name.
Since early ‘90’s, Tony has consistently
won the sought-after Katha Award, a select award given to
designers and companies who show excellence in arts and design
achievements.
From 1995 to date, Tony has been one of the
few preferred merchandising consultants of the Department of
Trade’s CITEM (Center for International Trade, Expositions and
Missions) for its most major trade exhibit, the Manila FAME
International Show.
In year 2000 Tony co-founded what is now
considered the leading design group in the Philippines, Movement
8. This is the country’s foremost group of designers who
manufacture their own eclectic furniture and home accessories
creations known worldwide for its unparalleled creativity and
cutting-edge perspective of design.
Since 2002, Tony has been commissioned by
the European Chamber of Commerce of the
Philippines (ECCP) as its trade show curator in Germany two
times a year. Last year also at the Frankfurt Messe, Germany,
he curated with another co-founder of Movement 8 and a distinct
furniture and visionaire, Budji Layug, the Asean Fusion. This
forum brought together leading Southeast Asian designer-led
companies in one common platform.
ASEAN Fusion remodeled the
traditional to cater to the modern tastes and lifestyles of
today’s ‘global’ generation and to uplift the image of Asia as a
formidable design force to be reckoned with. This somehow
changed the image of Asia as solely a low-priced souvenir
source.
In 2003, Tony
co-conceptualized Manila NOW for the Philippine International
Furniture Show. This concept brought into the country
internationally-acclaimed designers such as Karim Rashid, a
modernist designer and Gaetano Pesce, one of the world’s
pioneers of modern design.
In 2004,
Tony’s Genie chair was distinguished with the
“Good Design Award” from Japan’s leading
product design critiques.
In 2005, Tony,
having been recognized as a capable curator for the European
Chamber of Commerce, was handpicked by the major German trade
show, Frankfurt Messe, organizers to curate a special project
dubbed as “Asian Living”.
In 2005, he
held a special exhibition on paper together with two other
acclaimed artists, Impy Pilapil and Tes Pasola, entitled Papel
ng Papel (Role of Paper) at the Metropolitan Museum of Manila.
In 2006, he
bagged two other “Good Design
Award” citations from Japan for
his Melon chair and Mosaic lamp.
In 2006, he was invited to lecture about
his design philosophy at the Kaywon School of Art and Design in
South Korea for its International Design Forum.
This year, in October 2007, Tony is
scheduled to launch two highly anticipated paper exhibitions in
Galleria Duemila and Alliance Francaise de Manille.
In November of the same year, Tony with Tes
Pasola are slated to hold another exhibition with their
favored medium, paper, in Bangkok, Thailand.
Tony Gonzales’ achievements as a designer
are not difficult to comprehend when one sees his body of work
that exemplifies the best of Filipino creativity and
innovation. Tony attributes his success to a clear knowledge of
who he is: an artist to the very core. Whether finding time to
exhibit at art galleries to self-expression through art pieces
that he paints for his friends and clients, over and beyond his
visionary triumphs, Tony never departs from his artist’s
soul.
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